Chiefly & Co. is a women-led collective of fractional executives focused on achieving sustainability and profitability. Following a brand review, the collective required a refinement of their existing identity to enhance professionalism and cohesion. My approach modernized the visual system to embody the concept of sustainable fractional guidance better. By updating the typography and creating a custom ampersand, the identity now symbolizes a commitment to continuous support across economic, environmental, and social pillars.