OpenText is a global leader in B2B information management dedicated to empowering the world’s most innovative organizations. To support a major repositioning, the brand required a visual strategy that transitioned its identity toward a future-forward, human-centric objective. Under my direction, the approach focused on bridging the gap between legacy perceptions and a modern digital vision. By implementing a clean, minimalist aesthetic and prioritizing a streamlined information hierarchy, the resulting system translates complex data management into a clear and accessible visual narrative.