HP is a global technology leader providing essential B2B solutions in computing, printing, and digital transformation. As a key member of the internal design team, my role focused on the strategic implementation of the HP brand across the full spectrum of B2B marketing initiatives. My approach ensured that every asset—from digital campaigns to enterprise-scale collateral—remained rigorously on-brand while adapting to diverse vertical needs. By maintaining a high standard of visual consistency and design excellence, I helped reinforce HP’s position as a trusted, innovative partner for organizations worldwide.